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A Great Way To Get Cheap And Instant Traffic

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Buying ezine ads is relatively cheap and it allows you to get visitors to your site almost instantaneously. To be successful, you have to advertise in quality ezines with an audience that is a close match to your own target market.

What are the big advantages of ezine advertising?

* Low cost: Buying ezine ads is much cheaper than for example banner advertising and the yield is much higher.
* Targeted Visitors: Advertise in ezines with an audience that is interested in the theme of your site and you will get a fairly good conversion rate — more of these visitors will buy from you, click on your affiliate links…
* Negotiable: Most ezine publisher will allow you to negotiate price and ad placement, especially when you are buying ezine ads on a regular basis.
* Life-Span: Old ezines are archived and remain accessible — you keep on generating traffic from ezine ads you bought weeks or even months ago.

Great sources that will help you to find the right ezines

* The Ezine Directory
* Ezine Search
* New-List
* Use the Search Engines – For example, search for: +newsletter +yourProduct

If you want to get good results with e-zine advertising, you have to do it properly. Don’t just jump in without really knowing what you are doing. Plan your campaign and do the necessary legwork.

Tips for buying ezine ads

* Get your ads in front of a highly targeted audience — that’s probably the most important point. Do your research and subscribe to ezines that seem to match your target market. Make sure that the content is of interest to your audience.
* Advertise only in high quality ezines: Verify if the ezine is providing valuable content. Check the ad / content ratio. Some ezines are stuffed with 80% of ads and a tiny little bit of content. Don’t waste your money on them.
* Who else is advertising? Are they selling similar products or services as you? If yes, then you probably found a “winning” e-zine.
* Where do they put the ads? The best place is just before the “feature article”
* Do they offer classified- or sponsored ads? Sponsored ads are a bit more expensive, but they are also more effective and well worth a few extra bucks.
* Check the price tag. Your investment has to make sense from a financial point of view. Start with cheaper ads. They probably won’t give you lots of traffic, but they are absolutely ok to get started and for testing.

Ok, you found some great ezines for your advertising campaign? Great, now it’s time to write your ads and to start contacting ezine publishers.

Some tips on writing great ezine ads

You only have a few seconds to convince the reader. So your ad has to stand out of the rest — be original and different.
Pay attention to the following points:

* Write an attractive headline. Hit the reader with your biggest gun – your most compelling benefit. But don’t cross the border. If you hype too much, you will loose your believability.
* The reader has to act immediately on your ad — i.e. clicking on the link to your website. In order to make the reader click, create some kind of urgency — mention that your offer is valid only for the next 3 days, offer a free eBook for the first 100 subscribers…
* The layout has to be appealing and simple to read.
* For easy reading, the text lines should not be longer than 65 characters.

Measure the response of your ads. Make slight changes (only one change at a time — e.g. modify the headline) to your ad and repeat your campaign. Did you get more visitors or less? Did your conversion rate go up or down?

Internet marketing is all about testing, changing, tweaking, testing, changing… — always try different things and measure the response.

Buying ezine ads is a cheap way to generate targeted traffic. Carefully choose the “right” ezines — this will make all the difference between success and failure.

Popularity: 70% [?]

Posted on 29 November '09 by aldo, under Traffic Generation. No Comments.

4 Cheaper Ways to Get Visitors to Your Website

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This introduction to getting more traffic to your website without spending a lot of money is what any business on the internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and takes more work on your part.
So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website.

By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.

2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines.

Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.
Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

a) Your domain name should have your keyword in it.
b) Title tag for each page of your site should include your keyword.
c) Your keyword should be on the first paragraph of your page.
d) The image alt tags should include your keyword.
e) The directory and file names of each page of your site should also have your keyword.

3.Create a blog that links back to your website.

Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and th spiders will come.
Putting your keywords in the content of your pages will help you rank higher in the search engines.
By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often .
Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search,
There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is Wordpress.com that is hosted on your website.

4. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.

Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Popularity: 75% [?]

Posted on 27 November '09 by aldo, under Traffic Generation. No Comments.

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