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Archive for October, 2009

14 Tips To Catch Repeat Visitors To Your Websites

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It is not enough to get people to visit your website. The most important things are to make them stay and visit again the next time they log on to the internet, and to inform other people of the existence of your website. Here are some helpful tips you should consider when designing your website in order to make visitors come back for more:

1. Your home or opening page should contain a clear explanation of what your site is all about. No one wants to waste time clicking on links and going through pages of text just to discover what your intentions are.

2. Your site must be easily navigable. A site menu at the top, bottom, or side of each page is very helpful especially for a first time visitor, especially if your site has lots of pages.

3. Your site’s content is its heart, so make sure that it has substance. The content is you talking to the visitor, so you should be concerned about making a good impression.

4. Your links should be clearly labeled. If a link leads to a guestbook, a ‘Guestbook’ name for such link is direct and straight to the point.

5. Dark text on light background is best for reading. Black text on white background is the most readable. Light on dark can work too, but it tends to be glaring for some people.

6. Your color scheme must fit the mood of the content of your site and suit your target audience. Whatever colors you use, make sure that they all go with each other. Clashing colors can be a major eyesore.

7. For uniformity purposes, the pages’ layout must be the same with one another unless it is completely necessary to break the pattern.

8. Make sure that your layout that is viewable for all screen resolutions. Avoid too-long and too-wide pages so that people with bigger screen resolutions would not have to scroll up-down and side-to-side.

9. A page with graphics, animation, Flash movies, and music takes more time to load than one without. If you bombard your site with these accessories, many visitors will not hang around and wait for the pages to load especially if they are using dial-up connection. Besides, too much of a good thing is tacky. Use these add-ons sparingly.

10. Follow all HTML standards so your website will be compatible with commonly used browsers, namely Firefox, Internet Explorer, and Mozilla. If you can make your site viewable for most browsers, so much the better.

11. Some browsers are set not to accept plug-ins. Some are set to text-only. Whatever browser settings the visitor has, you should have made sure that the site is still aesthetically appealing in all possible circumstances.

12. If you are going to use graphics, make sure that they are of high resolution. This is especially important if you are selling products and using photos to showcase your goods.

13. Before publishing your website, road-test it first by browsing through it as if you are a first time visitor. This is the best way to sort out any kinks that would have been otherwise overlooked.

14. If you have no web design and html knowledge, hire a web designer to build your site. If you have no web design knowledge but have little html knowledge, you may buy pre-made web templates, here is a collection of professional web templates that you can use:

http://www.marktse.com/template/

In the end, freshness is the most essential feature your site should have. The internet is highly dynamic so do not let your site get stuck in a rut. Always keep your site updated in terms of content. Enhance the aesthetics of the site every now and then. If you think your site’s look is on its way to being outdated, do not be afraid of giving it a major overhaul. After all, makeovers seem to be the craze right now.

Popularity: 3% [?]

Posted on 30 October '09 by aldo, under Blogging Tips, Traffic Generation. No Comments.

Analyzing Website Traffic Part 2

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This is the final part of a two part article explaining how you can analyze your website.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page.

In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your
site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the
more valuable that keyword is.

However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Popularity: 7% [?]

Posted on 27 October '09 by aldo, under Traffic Generation. No Comments.

Analyzing Website Traffic Part 1

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Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Popularity: 5% [?]

Posted on 26 October '09 by aldo, under Traffic Generation. No Comments.

Can Social Bookmarking Help Me?

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You have probably heard a lot about social bookmarking lately. As a matter of fact, you can spend hundreds of dollars right now just to find out what it’s all about. Well, not here. I am giving you this information.I did the research and found this to be a super way to get more traffic to your site. The best news is, it’s 100% FREE.

What is Social Bookmarking?

It’s a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add any website to your public list and retrieve it from any computer. (This is done on someone else’s server, not your computer)

When you list a site in your bookmark list, anyone looking for that same type of information can do a search at the bookmark site and find the sites that you have bookmarked. It is like a search engine without all the trash.

When you do a search in a search engine, you get all the sites that have something to do with the keywords you typed into the search box. It is easy to get a bunch of garbage sites that are loaded up with keywords but have poor content on the actual site.
The great thing about social bookmarking sites is the only sites you will find there are sites that other people have looked at and decided were worth saving for future reference. Real people have decided to save (bookmark) the sites, not robots. Real people also monitor the sites so if trash does get added, it is soon deleted.

The more people who bookmark a site, the more popular it becomes. As an example, lets say you are selling widgets for a really great price. You bookmark your home page on many public bookmarking sites. When someone is looking for a widget, they do a search at the bookmarking site and your bookmark comes up. They go look at your site and decide your prices are so good, they might want to come back later when they need another widget. So they add your site to their bookmarks for future reference.
When someone goes to one of these sites and types widgets into the search box, your site listing will come up in the search. If many people have bookmarked your site, you will be listed high in the search results. It’s kind of like a voting system. If you site is good enough to bookmark, other people will want to see what all the fuss is about.

Unlike search engines where all you have to do is good seo, the sites you will find in the Social Bookmarking sites are quality sites that other people enjoyed enough to save. You don’t really have to have a good site to get listed in the search engines.

How do you get started?

Do a search for social bookmarking, many sites will come up. Go to each site and register for an account. It’s FREE! Once you have your account set up, start listing your site. Make sure you add proper tags to your listing.

Tags are the same as keywords with a twist. These sites will tell you what the most popular searches are on their site. You choose the tags that will work with your site or page and are also part of the popular list. Many of the sites will also offer a spot to write a small description of the site you are bookmarking. Add a description that uses some of your tag words for added benefit.

Building popularity

As with anything that is worth doing, this will take you a while to get it all set up and running smooth but the end result will be very well worth your effort.

Start with one bookmarking site and one page from your site. (Start with your squeeze page and build your newsletter list) Set up your account with the bookmarking site and add your page to the bookmarks. Make sure you use the best tags and description you can. (Check the popularity list on the site) Doing this in itself will help you get more traffic. Now you can go one step further and work both sides of the system.

Add a link to your site that will lead back to the bookmarking site that has your page bookmarked. Ask your visitors to bookmark your site on the social bookmarking site.

My example is below
Bookmark my site at Blinklist.com and access it from any computer, anytime. Create a link to the bookmarking site so your visitors only have to click.

You want to make sure the page opens in a new window so when your visitors are done setting up their account, they will still have your page handy to bookmark.

Next Page

Now move on to the next page. You will want to offer a different bookmarking site on each page. Why? So you can get as many bookmarks on as many sites as possible. Use the same information in the example above but change the social bookmarking site you are promoting.

Won’t this look odd to your visitors? No. Most people will ignore the suggestion once they have bookmarked your site. They won’t even notice that you have changed the name of the link. They will see, Bookmark my site, and think, “I already did that”, and they will move on.

Final Note:

Don’t SPAM the sites. Make sure what you are listing is relevant and useful. You don’t want to bring traffic to a page that has nothing but links, you will probably get banned form the bookmarking site. Only bookmark your pages that have actual content. Ask yourself if you would truly add this page to your own favorites list? If your answer is no then don’t list it.

Popularity: 3% [?]

Posted on 24 October '09 by aldo, under Traffic Generation. No Comments.

Displaying RSS Feeds on Your Web Page

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RSS feeds have made it very convenient to syndicate information from various sources. Most of websites and services that publish fresh content, such as ezines, press release, new agencies, blogs make their content available thru RSS feeds. As new content is published the RSS feed gets updated automatically.

Adding RSS feeds to web pages has many advantages. Let us say you have added RSS feeds from a popular ezine on one of your web pages.

• The content of the web page is automatically updated as the ezine makes new content available via RSS feeds. Every time search engine spiders crawl your web page they are likely to find the web page updated.

• The visitors to your web site will also find new content on every visit and they might be tempted to visit your web page more often.

• You do not have to bother about writing fresh content as RSS feeds are updated automatically.

Earlier I had written an article on adding RSS feeds to a web page using java script. While this method makes fresh content available to the readers, the content of the feed cannot be “read” by search engine spiders. Therefore the web page does not get the benefit of changing content from the search engines.

On the other hand php based installation makes it possible for spiders to notice the changing content of the web page. This article is a follow-up of my previous article which outlines simple steps to put RSS feeds on a web page.

For the purpose of this article I have chosen the free version of software available from CaRP. The software can be downloaded from this site:

http://www.geckotribe.com/rss/carp/

The instruction manual which comes with the package gives detailed instructions for installing and running the software. Additional information is available from the site. While there are several options available for using the software, I am showing here the simplest steps to load and run the software:

1. Download the software on your computer. It comes in a zip file. After unzipping save the available folders and files on your computer. These files and folders will be available – carp (folder), img (folder), carpsetup.php, README.html .

2. Upload all the files and folders to the root directory of your website. This can be done by using FTP. If uploading is done file by file, ensure that the names of the files and folders, and location of files in their folders do not change.

3. Run the setup file carpsetup.php from you web browser.

4. A new page will be displayed. There are two options given there and both are fairly simple to work with. The file based cashing option is sometimes easier to set up since you don’t have to create a database and copy and paste the setup code into carpconf.php . You could try this option first and if you face any problem you can choose the other option which is based on mySQL database.

The following steps are for mySQL database option.

5. Create a new mySQL database.

6. In step 4 above select mySQL database option. Another new page will open in which you have to fill the details of mySQL database. Click on “Create Database Tables”.

7. The page which opens now will have code which has to be put on the web page where you want to show RSS feed. The code will be displayed in a gray box.

8. Within the code there is “setup code”. This setup code should be pasted into a file called carpconf.php . The file will be available in carp directory. On the html script of this file locate the line “//Add configuration code that applies to all themes here”. Just below this line paste the setup code.

9. Choose a web page where RSS feed has to be displayed. The file name of the page should have .php extension. If your page has .html or .htm extension, you can try replacing only the extension with .php . Normally this should not change the way the page appears in a web browser. If you encounter any problem you could make a new web page with .php extension.

10. At appropriate location of the web page, where you want RSS feed to be displayed, paste the code in the html script of the page. From there you can remove the setup code. It is not required to be added to all pages once it has been added to carpconf.php page in step 8 above.

11. If you now open your web page in the web browser it will start showing the RSS feed which comes along with the package. For changing this to RSS feed of your choice you will need to make changes in the code you have entered in step 10. In the code there is a URL after CarpCasheShow. Change this URL with the URL of RSS feed you wish to display.

Now the web page will display the RSS feed of your choice. You can choose to display more feeds on the same page or have separate pages for RSS feeds for different sources.

You can see this page on my website on which RSS feed has been added using exactly the steps shown here.

http://www.sanjay-j.com/RSSFILE/homebusinesspop.php

You can see some more pages from the links on left column of this page.

I have tried to make the process easy to follow. You can always refer to more detailed instructions which come with the package. Take advantage of the free content available and use them to boost your page positioning and traffic to your website.

Popularity: 3% [?]

Posted on 23 October '09 by aldo, under Traffic Generation. No Comments.

Create Your Site For Perfection, Nothing Less, Or You Loose!

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Many writers on the web are writing articles about attracting visitors to your site, what about when you loose those visitors because your site wasn’t up to par???

You’ve spent all this time marketing your site to attract more prospects to your web site, but what’s this, ooops, the very 1st link they click on gets a great “ERROR 404 – Not Found”.

What just happened to that visitor?

* Did they hit “back” on their browser? – 56% do
* Did they try and “refresh” the page? – 8% do
* Did they move on and search again? – 36% did

Just like that, all your hard work, your new prospect is now gone and possibly forever.

How does this article tie into “Web Marketing”?
It has everything to do with it. Marketing is not only about flash and dance, it’s about creativity, testing, re-testing, and phycology. That’s it. This entire article is about getting into your mind and the mind of your visitors to attract new business.

So what happened to your visitor?
Although a very high percentage of people do “hit back” on their browser, you’re still at risk of loosing 36% that are just browsing for fun, venture and/or something to do. Many people when they browse on the web, don’t actually shop for your product or service, they just happen to bounce into your website and it triggered a sale.

Create Perfection, Nothing Less:
We are all students to perfection, even our site has “dead links” within. It happens to the best of us, the key is to consistently be putting your website through testing and development. Note: I understand that there are many websites out there that never change, if your site is already perfect, congratulations! – BUT … I dare you to start creating new content for your site daily, it won’t be long before you catch something off.

Perfection is a journey, not a task:
Enough said.

A lot of people get really anal when it comes to making mistakes on their site. “You’ll never find a mistake here” – Someone told me a while back. Within 5 minutes I pointed out to them a very important image that wasn’t showing up anymore, they had moved their image folder around. They weren’t impressed.

Let’s Go Back A Bit…

What Happens When Your Site Is Poorly Designed?
This is the #1 reason why you will either fail or succeed online. I’ll repeat that, a poor design will help you fail. Bottom line. I apologize if a few of you are speechless and don’t know what to do about it. Don’t worry, thoughts are things, think of situations that may help your goal in mind.

Is your site poorly designed? Here are some of the things people will think when looking at a poorly designed website…

* – Hmmmm, are they still in business?
* – If so, how are they doing it?
* – Wow, welcome to the mickey mouse club
* – Can I trust these guys with my personal information?
* – They must be desperate
* – Did they create this site 10 years ago?
* – Time to update, until then, I’m gone
* – They don’t seem to take pride in their work
* – They still make sites like this?
* – Must of taken them minutes to create this

You get the point. This article hasn’t been a fun one but, a needed one.

Create Your Site For Perfection In Order To Win :

Would you like to keep all your visitors? Would you like to increase your sales? Then keep putting your website under review.

* – Clean it up
* – Take out the trash
* – Increase your content
* – Create new images
* – Do something to improve your site right now.

Bottom line is no one is here to hold your hand. We can only sit back and watch to see what you feel is appropriate to present your business, your family name, and your honor. Improving your site brings greatness to your work. If not now, maybe later.

My Promise To You:
If you improve your entire site tonight, tomorrow will be a great day for your business. It will have undergone a well deserved face lift that brought life into the picture. You will feel better about yourself and where you are going.

I hope you enjoyed the article.

Popularity: 3% [?]

Posted on 22 October '09 by aldo, under Traffic Generation. No Comments.

Building Links To Your Site

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Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its “Jagger” upgrade.

Let’s start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

So, back to the question “Does having inbound links to your site help your site’s credibility”, and hence visibility when searched. The broad answer to this question is “yes”, but with a number of very important caveats which we will cover in the other sections.

OK, so backlinks are basically good, especially from high ranking sites, so how do we get them? The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of time and effort on your part. But don’t worry, when anyone tries to build a level playing field there are always people out there that will provide work-arounds.

The first one was reciprocal links, whereby you say that you will link to a site if they also link to you. That’s stretching the original idea, but it’s not too bad because how many of these sort of links are you going to set up? Well, actually, some people have created thousands of such links between sites, maybe not what Google initially intended!

But then, due to the emphasis Google placed on link popularity, the concept of link farms was born. These are sites that link to other sites purely to increase the links to the site. Pay a few dollars and get thousands of links to your site. Too good to be true – you bet. Google hates link farms and sees these links as spam and will actively penalise sites that use such links. So, the first rule of linking is do not use link farms. The second rule is do not use lots of reciprocal links, Google can easily check this and the “Jagger” update that is currently rolling out seems to be particularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether “themed” links will be treated in the same way. “Themed” links are links to sites that are very closely aligned to the same primary topic as your own site. If you think about this, it makes a lot of sense and is much more likely to be based on real content-based linking.

We believe another area Google is focusing on is how quickly your site gains backlinks. If your site is one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the third rule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying to ensure fairness and that’s why new sites are often held back in the results pages.

Finally, we should mention the sites that will improve your ranking – the Directories. There are many of these, but the most important is DMOZ, also known as the ODP. DMOZ is the Open Directory Project and is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It’s Pagerank is 9 and hence a link from DMOZ will help your site. We recommend that everyone visits http://dmoz.org and attempts to get listed, it’s free. The Yahoo directory is also important and free for non-commercial sites, but $299 a year for business.

So, in summary, by far the best way of getting links is by having a quality site that other people want to link to. So again, we are back to content. If you provide quality information, over time, more and more sites will link to you, and if they are in the same business sector as you, so much the better.

Popularity: 3% [?]

Posted on 20 October '09 by aldo, under Traffic Generation. No Comments.

Belong To The Exchange Club – For Website Links, That Is

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When used sensibly, website link exchanges can draw an exceptional amount of website traffic and greatly increase your search engine outcome. Nevertheless, remember that too many link exchanges can be harmful. You do not want your website clogged with other website links. This can look tacky and cause visitors to turn away from your website almost immediately. You can write to other website owners and ask them to place a link from their website to yours, but there are a few rules of etiquette you should follow. When you ask another website owner to place a link on their website, remember you are asking them for a favor. They are under no obligation to comply. If you are asking this favor from a website with more traffic than your own, this can greatly improve your link popularity and generate more website traffic your way.

If you decide to become a member of a website club that exchanges links, do your research carefully. Here are the top five tips to get you started with your website link exchange:

1. Show respect. When asking another person to place a link for your website on his or her website, be sure to ask nicely. It is very important to remain respectful. Never sound demanding or brag about how great your website, products or services are and how the person you are asking would benefit from granting you this favor. Do not make it sound like they need you. Also, do not ask many questions or attempt to flatter the recipient of your request. This may make them to delete your email inquiry immediately. Your request should only run between 2 – 6 sentences, not half a page. Be polite when asking, but do not over do it. You do not want to sound like a fraud.

2. Make sure you proofread your request. Before sending out a request to another website, check your grammar and spelling. You want the recipient to see you as a professional, not as a person who cannot spell correctly. Spelling errors and bad grammar can kill any opportunity to promote your website quickly. Avoid using slang in your request. Nothing can be more distracting and annoying than a poorly written request.

3. Send your request from your website’s professional email address, not your own email address. It is unprofessional to request this favor from a personal email account or a free email account. For example, if your website is www.lovemydog.org, then send your prospective link associates your request through the website’s email address: contact@lovemydog.org. Do not use your own personal account or a free email account.

4. Have a nice, high quality looking website. This will help you to look more serious and professional than a low quality generic looking web site. Also, be sure your website content looks professional and is free of any spelling or grammatical errors. Lose the clutter. Websites cluttered with ads can be distracting and hard to read. Having an attractive website will also help encourage other website owners to be more willing to work with you. Working with a professional is more attractive than being associated with an amateur.

5. Before you ask for your link on another person’s website, you can offer to place his or her link on your website first. This can increase your chances of having the other website place your link to their site. It can be as simple as one hand washes another. Just make sure that whatever links you use on your website have similar content to your own. It is better to have the websites compliment each other rather than clash with each other.

Exchanging web links is a great way to increase traffic to your website by increasing “link popularity” which can have a major affect on where your website appears on search engines. The websites that exchange web links with you will surely heighten your link popularity. This is especially true when the websites you are exchanging web links with have similar content as yours.

You can increase your targeted website traffic by exchanging web links with other websites. This will increase your link popularity and drive more people to your website through the links. Now do your research carefully and make your list on who you would like to contact for web link exchanges. Be careful to follow these top five tips closely and write away!

Popularity: 3% [?]

Posted on 19 October '09 by aldo, under Traffic Generation. No Comments.

Blog And Ping Your Way To Traffic

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If you have a website then you are certainly interested in having it do as well as it possibly can in the search engine rankings. However, did you know that you do have some control over getting good rankings and increasing your traffic? That is right; you can take your website’s success into your own hands and increase your traffic and income by blogging and pinging. Don’t know what blogging and pinging are? Read on to find out!

Blogging

A blog is just the short way of saying web log, which can be compared to an online journal or diary. However, blogs don’t have to be personal information. They can include news, thoughts, opinions, challenges, history, and anything the blogger wants. The most important aspect of a blog is that it is updated on a schedule and a regular basis with fresh new content. Some bloggers add new content once a week while others blog daily or multiple times per day. This is where increased search engine rankings come into play. Since there is always fresh new content the site is given heavier weight than if no new content were provided. This results in higher search engine rankings and increased traffic.

Pinging

A ping is simply a program that sends out a message to another server or computer in order to get a response. So, for instance, if you update your blog you want to ping the search engines so your pages are indexed and your site ranked higher.

Why Blog and Ping?

You probably know that if your website does not show up in the search engines you are unlikely to get a ton of a traffic, and if you have a website you want traffic. So, the best thing to do is write a regular blog, ping the search engines, and your site will get indexed significantly faster than it would otherwise. By putting in a little bit of extra work you are getting your site indexed with the search engines and inevitably more traffic.

There is a lot of free blog software out on the Internet that you can simply link to your site and start blogging. Including RSS feeds, which are the pings, means the search engines are going to know you are out there and as a result start indexing your site. So, if you want to increase your traffic start blogging and pinging and you will see a difference in traffic in a hurry.

Popularity: 3% [?]

Posted on 18 October '09 by aldo, under Traffic Generation. No Comments.

Adsense- A Reality Check : How To Identify The Best Adsense Support Programs To Accelerate Your Income

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The Google Adsense program is growing in popularity as a win-win program for everyone involved. As an advertising platform,advertisers get a targeted audience who really buy the services and products, adsense publishers get paid for displaying ads in their content sites, and Google itself keeps on rolling out good functional features that keep the program growing.

It is no wonder that the Google Adsense program has led to a flurry of adsense related activities and programs.

Daily, I get a fair share of emails on programs related to adsense coming into my email box. Never a day goes by where I do not see an email advertising the latest membership site limited to 500 or 1000 people on exclusive Private Label Rights that can be used as content for adsense websites or for promotion to the article depositories or for compilation into reports to drive traffic. Weekly, I receive emails from some gurus’ who are promoting another software that has the ability to generate hundreds and thousands of pages within minutes suitable for infusion with adsense. Seldom do I see a day goes by where I do not see an offer to buy a package of ready made websites with affiliate programs attached…and of course, with google adsense.

In the heat of the moment and admist the popularity of the Google Adsense program, it is important to have a reality check. Not all programs are genuine, or no matter how genuine they are, some of them are unable to stay the course and fold up pretty fast especially where they have a dwindling number of members, as members do get bored staying with a membership and run away to join the next membership site promising all the goodies in just a matter of months!

Now, when you next receive a program relating to Adsense and to create your own Adsense Empire within the month, perform a reality check. Some questions that may help are:

1. Are the promises in the offer outlandish and just a slick of posh copywriting and advertising?

2. Who are the originators of the program? Are they some well known established marketers who are well regarded in their field of expertise?

3. Is the program limited to a reasonable number of people so that circulation of their Private Label rights articles and ebooks is controlled to avoid superflous duplication?

4. Is the program designed to allow you to grow your business as a adsense publisher or is the program designed to increase your income from adsense only “very fast” with some doubtful technology,including some hidden “technology” , including a hint of black hat “search-engine-optimisation” techniques which are against the Terms of Service of Google Adsense?

5. Are you personally willing to spend the time and commit to the program to make it a success or are you just attracted by the special offers included in the program advertised, knowing fully well you are unable to provide the commitment to make the program a success?

6. Is the program “mentor-based” to teach you the process of how to be a successful adsense publisher or is it to provide just the tools for the trade? This is important to ensure you are selecting a program that meets your needs.

In the end, the underlying reason for your participation in the Google Adsense program should be for you to be reasonably compensated as an adsense publisher who provides quality website content and not just any website junk.

Perform your reality check on any offers that come through your email box relating to Google Adsense and avoid being scammed or short-changed when the operator of the program runs out of you, and suddenly disappears to a tropical island somewhere in Asia for “vacation” and closes his program down unannounced, leaving his members in a lurch.

In case you think this is far fetched, this really happened recently…and so a reality check is necessary to weed out the wheat from the chaff. Protect yourself with a reality check the next time you get that special offer through your email box and you will be safe rather than be sorry.

Popularity: 3% [?]

Posted on 12 October '09 by aldo, under Adsense. No Comments.

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