Tags:advertising, affiliate marketing, alternatives, ebay, ecommerce, Internet Marketing, marketing, online business, promotion, secrets, SEO, tips.
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Do you have a website which pulls in large number of visitors everyday? You can actually benefit yourself with the traffic and earn a great, residual income if you give a little more effort. Here are some of the greatest ways you can convert those traffic into mountainous cash:
1. Sell a product/service
Of course, to earn money you need to sell a product or service to your visitors. It is the best way to profit from your own product. Usually, an e-book or software works the best – they can be downloaded right away, no shipping included, no handling to be done. You earn 100% of the profits without any investments to be taken before that.
Other than that, selling your own product allows you to set your own price.
2. Opt-In list
It is very crucial that you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.
With an opt-in list, there are tons and tons of ways you can profit greater in the future. You can make previous customers purchase again from you, making them your repeating customers – that is of course, if they are in your mailing list and you can urge them to buy again.
Building a closer relationship with your own subscriber will be the best thing you can do. By having your subscribers ‘trust’ you, you can endorse many other useful products to your subscribers and the chances that they will buy from you will be high – because they trust you.
3. Viral marketing
You can provide a free product or bonus to be listed on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own publicity and branding.
In the future, you will receive great benefits as when you are known, people will trust you more and this profits you. Between a product – let’s say a tooth brush from a beggar and a doctor, who will you prefer to purchase from? Unless the beggar offers something special, it is hardly that you will purchase the tooth brush from him.
4. Pay-per-click
In this case, you don’t pay for every click but earn instead. There are many advertising programs that give you a percentage of the bidding on a certain keyword. The famous ones are Google Adsense, Chitika, Yahoo Publisher Network and Kontera.
When people click on the ads shown from either of these advertising programs, you will earn a small portion of money. Nevertheless, if you have high traffic to your site – these programs alone can generate your residual income.
5. Offer an advertising space
Usually websites which brings in very high traffic will sell a small portion of space on their web page. You can charge a minimum of $300 for advertising someone’s ad a single month on advertising fee if your web page is pulling more than 2000 visitors a day.
Other than that, you can also create exit pop-ups that advertise other websites as well. By doing this, you don’t clutter your website with too many ads and you can earn a better reputation from your visitors.
6. Affiliate marketing
If you don’t have your own product for sale, you can sell other’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any problems after your sales.
No customer service, you don’t need to issue any refunds, just let the owner do everything else for you after each sale. If you have a mailing list, you can endorse many other products and earn very great profits from your subscribers.
7. Pay-per-lead
Instead of earning money from every click your visitors clicked on, you are paid if you get your visitors to subscribe into other’s mailing list. Nevertheless, it is not necessary that you just get visitors to become other’s subscribers.
There are a lot of bigger companies like Coca-Cola and Pepsi which holds survey every few months. By referring your visitors to them in order to complete a survey, you can also earn great profits from it.
Applied correctly, you can make a huge fortune on the Internet and build a steady online business – taking over the place of your day job. Take some time to put effort in either of these strategies, because it can make your day bright.
Popularity: 3% [?]
Tags:advertising, article, banner, blog, ebook, email, ezine, forum, internet, link, marketing, newsletter, ppc, promotion, rss, web.
I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.
These are the 8 important lessons I’ve learned regarding Ezine Advertising and Marketing Success:
A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can’t sell them all in a few lines-at least not individually. Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something.
For example, “Help your child reach their maximum potential” instead of “Try our many reading, writing, math, shapes and colors programs”
More importantly, tell the customer “what your product or service is going to do for him.”
It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them?
Don’t go for the sale in your ad! You are at a disadvantage because you can’t list all your products’ wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn’t the time they want to buy then they aren’t going to buy, end of story.
But it doesn’t have to be the end of the story. If you go for the soft sell approach your target consumer is much more likely to click on your link and then you’ve got the chance to go for the hard sell-again and again!
Here’s an example. I’m selling a product called the Preschool Prep Power Pack. It’s an educational CD for preschoolers. Now I could go for the hard sell in my promotion and I would make some sales but a lot of people who really might be interested won’t even look at my site and product. However, I’ve chose to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn More) offering tips about preparing preschoolers for kindergarten. This is my target market for my product. The folks who subscribe also receive a free ABC-123 coloring book. Why wouldn’t the parent of a preschooler subscribe, right?
But what’s in it for me as a business person? A lot! Think about it. I now have the freely offered contact information for my target market. Now I can regularly email them information about my product. I’m confident they will buy eventually because my product provides a solution to something that concerns them-or they wouldn’t have subscribed in the first place!
Another common mistake is not giving your ad campaign enough time to work.
Studies show it takes prospects an average of seven exposures to your promotion before they take the bait. Even after they have clicked through to your site visitors may need to visit your site as many as three times before they buy from you. So make sure you keep that offer in front of them. That means it may well pay to take the long-term package versus a one-shot ad.
People run through their emails rapidly and delete things they wish they hadn’t. Make their wish come true! Give them a second, third, fourth chance. The formula is–when you’re sick and tired of it, the public is just beginning to hear it.
Just because you’ve bought ad space doesn’t mean you have to utilize every pixel or character-space. Short, punchy lines that do not use up every available space are more effective. Think about the reader scanning down the page or screen. What will catch their eye and make them stop scanning and actually read? White space is your friend so don’t squander it. Use it to set off your important message.
Make sure you apply the same principal to your urls and e-mail addresses as well. Nothing can make an ad look more cluttered than giant web addresses with a complicated string of numbers and letters. If you have to use an address like that (perhaps for your affiliate code, for example) then it might be wise to use a redirect. There are numerous free services out there (http://snipurl.com for exmple) although perhaps it might be a good idea to use a page from your own web site with a redirect programmed in
USE YOUR HEAD
Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.
Some of the proven headline formulas include:
1. Ask the reader a question: “Are you worried about filing your
tax return this year?”
2. Tell the reader how to do something: “How to buy a
car without getting a lemon.”
3. Provide a testimonial: “Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky.”
4. Make a command. Turn your most important benefit into a commanding
headline. “Stop rushing through life.” “Make more money this month.” “Feel better about yourself.”
5. Important news makes a good headline. “Max Electronics just went international!”
6. Start the clock: “Buyers who act before midnight Tuesday will save an extra $50!”
7. Give the reader something free: “Free whatsit for the first 100 visitors!”
DON’T FORGET TO TELL THEM WHAT TO DO!
It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
SET YOUR BUDGET
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let’s say $10 to make it easy. (Hey, I’m an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let’s say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
SET REALISTIC GOALS
This issue is really about control. Yes, if you could control things that you would have a high sell through but that isn’t always going to happen. In fact, for most advertisers that isn’t going to happen. However, if your goal is to capture customers then you are much more likely to match your goal or even exceed it. And in the end a customer is worth a lot more to you than a sale because a customer can represent many sales over years to come-sales that were fairly easy to achieve.
As frustrating as it may be, advertising is usually about long-term versus short-term benefits. Your ad simply serves as a lure to draw people into your site or long-term promotion. Once you’ve pulled them in then you need to sell them. So it is not really fair to judge an ad campaign on simple sales.
The success of an ad campaign should be measured by one or two elements only-first, how many people followed up on your offer (click-through rate) and second, how many of those visitors were you able to convert into customers (conversion rate).
Over time you will be able to judge where the weak link in your chain of customer creation exists and work to fix it.
Low click-through rate? Then it is probably your offer. You are not giving readers enough incentive to follow through. What is in it for them to click on your offer? Remember you are selling benefits!
Low conversion rate? Then perhaps you are not attracting the right sort of visitor. Target your incentive (the free offer, for example) to match your target audience. See my example in SOFT SELL.
Popularity: 3% [?]
Tags:build site, cost effective, fast sites, how to use mini-sites, list, mini-sites, minisites, profits, quick sites, save energy, save money, save time, subscribers.
The use of mini-sites has become the mainstream for most internet marketers. Some people claim mini-sites to be “trendy”, while others know they are here to stay.
Their use is not just a fad, mini-sites out perform every other type of website in the history of the internet as long as they are used wisely.
Here are 10 critical reasons why we see them in use everywhere we surf:
1) They can be created quickly! Any marketer will tell you, if you don’t know already, time is of the utmost importance when selling any product. The quicker a sales letter, order page, and product gets in front of buyers, the faster you make profits.
2) They can be generated easily! Why waste precious time and effort struggling to create a massive informational site to sell a product? Think about it. A person can have a mini-site up and running in a matter of a couple of hours. Wow, less frustration and stress to make solid profits! What a concept!
3) Mini-sites are cost effective! Everyone wants to save a buck these days, especially with the way our economy is going. The price of gasoline and oil alone is causing inflated rates for just about everything we buy.
Why pay the extra $300-a couple of thousand dollars to have a webmaster or designer create one for you when you can build your own free?
That’s right! There is free software on the net like Mozzila for instance that you can download and use to generate mini-sites.
FYI, in most cases you can generate a site and have it up and making profits,
subscribers or driving traffic to one of your other sites, before a professional can place you on his or her schedule.
4) Mini-sites have a primary focus! They focus on one objective — usually to call a person to act — to subscribe to a newsletter, click an order button, or click a link on a site referring them to a product.
The more narrow the focus the less confused visitors will be. I know from experience and from hearing other marketers say, it is easier to keep the visitors attention and call them to act when we only give one choice at a time.
Remember, there is great wisdom in this statement when you generate any website.
5) You can test headlines and sub-headers faster! If the sites can be built quicker and easier, don’t you believe they can be tested faster to see what works and doesn’t work? It sounds like a big “cha-ching” to me!
6) Mini-sites can be tested for search engine optimization quickly too! You don’t
have as many pages to go through— the fewer pages you create, the more time saved so you can do other things like write articles or create another site you can sell products or link to.
As long as your sales letter and so forth has good content, Meta tags, descriptions, and keywords your site can be optimize more efficiently and get better rankings.
7) Mini-sites are so easy and quick to create you can generate many for different purposes! I use them as a means to make different streams of profits and lists.
Here is an example: I may have 2 or 3 for the sole purpose of gaining subscribers to different newsletters describing the use of the products I’m selling, while I have 5 or 6 others that promote affiliate products or my own.
I interlink them with each other and with other high-traffic sites making them more attractive to search engines.
If you are tired of wasting time, energy, or money on your websites and want to make profits or get subscribers faster, try spending a one time fee on a good program that shows you step-by-step how to set up and use mini-sites. It will be the best return investment you can make.
Look at it this way, it can be like having your own energized bunny where you can create, and create, and create some more to serve whatever purpose you have in mind and not spend another dime paying other people to do it for you.
© All rights reserved.
Article may be freely distributed in its entirety! Absolutely no selling or altering content including the links provided.
Popularity: 8% [?]
Tags:get rich quick scams, Internet Marketing, Make Money Online.
The internet is wealth creating resource. It has made millionaires of countless individuals who have found ways of providing products/services via the internet. This site is for e-marketers and future or home-based business owners. Here you’ll find ways to make money on the internet as well as work-at-home resources to help get you started. First, let’s start with the most common ways of making money online. Below are the 6 most common ways used today to earn income on the net:
Buying and Reselling/Ebay
Drop-shipping
E-trading
MLM (Multilevel Marketing) and Direct Selling
Affiliate/Referral Programs
“Out of the box”
1. E-bay Selling – Buying and selling products is one the most common ways of making money online. It can be very profitable if you find, make or channel a product that is in demand for example: e-books/information, electronics, furniture, office supplies, apparel, etc. The key is to out-think the competition, since the creation of the Ebay phenomenon thousands of sellers have monetized on the opportunity. It’s important to find a product that you’re familiar with in order to be an effective seller; for example, don’t sell computers if you don’t know what “processor speed” is, you’ll just set yourself up for failure. If your having trouble finding a product try going to WWB, they offer products as well as information/ tools on how to find niche products and sell them on Ebay. You can also go to the Ebaystore to set up an inexpensive storefront if you don’t want to build your own.
Drawbacks to Ebay selling are:
Finding/making a profitable product
Can be time consuming (Plan to spend 20-30 hrs/week)
Very competitive market
2. Drop-ship- Drop-shipping is very similar- however the advantage to drop-shipping is that you don’t have to worry about moving the products yourself. With drop-shipping you’re really working as a third party in the sense that you find vendor’s who’ll drop-ship, and when you make a sale, they deliver the products directly to the customer for you-thus, no inventory or overhead costs? It can also save you the money and hassle of running to UPS every month to send/receive shipments. Another perk is that you don’t have to buy the product before you sell it! You simply take the order and give it to the manufacturer for shipping, and you receive a check, without having bought a thing. I know I make this sound pretty easy but in fact it takes an adequate amount of information gathering in order find hot products. The first thing you will need to obtain is a drop-ship directory in order to find vendors who drop-ship, it will cost you anywhere from $55-85, but the money you spend will more than pay you back in safety and time. The only source I recommend for directories is WorldWide again because their the only vendor directory provider that’s Ebay certified-there’s a lot of fakes out their posing as drop-ship providers who are really just “middlemen” trying to collect a commission.
Drawbacks to drop-shipping are:
It can be extremely time-consuming finding reputable vendors with profitable products that will work with drop-shippers.
Backorders and returns can be a headache if you’re with a bad vendor.
3. E-trading is a trend growing more in popularity everyday. Right now the biggest e-trading market is Forex (Foreign Exchange Market) which has a higher turnover rate than the U.S. equity market. Foreign currency trading is a VERY lucrative market and involves simultaneously buying and selling currency online. Transactions take place OTC (Over the Counter) or via internet/phone, as there is no centralized location for trade such as with the stock or futures markets. Not only does Forex offer trading tutorials and conferences for you to learn to trade, but they also allow novice traders to get a taste of the market by allowing you to begin trading with as little as a $25 investment. Forex trading time is short in nature as it does not require long periods of holding before trading as with stocks or bonds. Actually 85% of all currency transactions last around a week or less. A great benefit of trading with Forex is that you aren’t charged commissions or exchange fees. They also offer “real time” price quotes. Go over to Forex.com to get more information about the currency trading market and how to get started.
Drawbacks:
Plan to have an investment of at least $250 to see the big bucks.
The market can be very sporadic and due to the short term nature you will need to stay informed (daily, even hourly) of trends and economic changes that will cause value fluctuation.
4. MLM and Direct Selling business opportunities in my opinion are the most misrepresented and underestimated income opportunities on the web. Most of this is due to false and misleading claims about products/services and income potential made by shady distributors and sales associates. Multi-Level Marketing or (MLM) companies are organizations that provide a product or service and market it by “word of mouth” advertising or paying independent distributors to sell the products as oppose to paid advertising i.e., radio, TV, newspaper. These distributors sell the products and receive commissions; however the majority of the money is made by “referring” or bringing in more distributors, who then bring in more distributors, and so on. The key to these businesses is to find established and legit companies with good commission structures and not spend time and money on small, “fly by night” corporations. Direct Selling is really in essence MLM (even though they try hard to distinguish themselves) except the products that are usually sold are “higher ticket” or more expensive products. Direct selling allows you to make more money with fewer recruits because you have higher commissions. Both of these opportunities are for people who desire and motivation to “run their own business”, because once you recruit people in under you, you have to teach them how to do the same, it’s called the process of “duplication” which involves duplicating the work habits of successful individuals and teaching others to do the same. Income is unlimited and residual, so even when you retire from the business (realistically anywhere from 2-4 years) you’ll still receive checks! An initial investment is required for both opportunities in order to purchase the products and/or start-up kit so if your not looking to invest anywhere between $50-250 for an MLM or at least $500-2k for Direct Selling maybe these businesses aren’t for you.
Drawbacks:
With so many un-established companies on the internet its hard to discern what companies are paying real people real money, so do your research before pulling out your credit card.
There is a high drop out rate in MLM’s due to lack of adequate training from the recruiter/upline and or motivation on the recruits part, so choose your upline carefully because some members will recruit you then leave you on the corner.
Direct selling is bit more challenging due to the type of products/services being offered. It’s more challenging to sell due to the fact that a lot of people who are looking for a business are doing so because cash is tight, so most of them don’t have a grand to invest in order to start (believe me I know).
5. Last but not least we have Affiliate programs. Affiliate programs are perfect for people who don’t want to sell their own product, don’t want to talk to people on the phone or in person, and/or don’t want to spend a lot of money. An affiliate is someone who advertises a company’s services/products on their site by placing banners/ads of the company’s site on their website. When the organization makes a sale from your website link, and in some cases even a referral from the affiliate’s site, the affiliate receives a commission. Affiliate marketing is inexpensive to start because 99% of the companies don’t charge you to become an affiliate, and why should they? I mean after all you’re bringing them visitors, which turns into more sales revenue. You don’t have to have your own site to be an affiliate, but it is necessary if you’re looking to attract more visitors and make more money. The key is joining a good handful of affiliate programs so that you can create multiple streams of income, that’s how top affiliates earn thousands/week.
Drawbacks:
It can be challenging finding quality affiliate programs to join. Many companies claim to “have the best” program.
If you don’t have traffic, what’s the point? It’s better if you actually KNOW HOW to bring traffic to websites. Many affiliates make money due to the fact that they don’t know how to market their programs.
Not enough??? Well try thinking out of the box. Most successful online marketers created income by simply finding a need or a solution for a product/service. For example, while vacationing in Colorado a few years ago I came across a guy who’d made millions simply by creating a website/lead capture page that surveyed people who were searching for real estate. The page, he stated, basically was a questionnaire collecting information about their requirements: price range, number of rooms, location, etc. After receiving the information from the site, he then sold their information as leads to mortgage companies and real estate agents in those local areas! This can be a very profitable business venture because real estate agents are always on the hunt for warm leads. You can even apply this to any other business where leads are sought after.
Don’t let drawbacks discourage you!! All of these strategies are viable and the most commonly used ways to make money online. You just have to have believe that you can be successful-besides what business doesn’t have its drawbacks? See you at the top!!!
Popularity: 3% [?]
Tags:affiliate marketing, Internet Marketing, marketing myths, marketing online, online marketing.
Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
Myth #1: Internet Marketing is EASY
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING.
Myth #3: You Can “GET RICH QUICK” On the Net!
This is the trap that a lot of newbie internet marketers falls into including myself when I first started, why? because scammers make it sounds so easy and let me tell you, chasing “get rich quick scheme” is a WASTE OF TIME!, money and energy. It just won’t happen overnight, instead do some research and find out what people really want and need then give it to them especially a sense of reality.
Myth #4: It’s FREE to Do Business Online
This is one of my favorite myths because I believed it during my first year of internet marketing and it just wasn’t true then, it isn’t true today. Compared to opening your first coffee shop or gift shop in downtown Los Angeles, internet business start-up cost and maintenance cost is pretty low. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that’s it. You can’t expect to make money selling free stuff and ask others to do the same. Folks! it takes money to
make money.
Myth #5: It’s TOO LATE to Start an Internet Business
Most internet marketers would love to hear people say “It’s too late now, too many competitions, I should just pack my bags and go home, the internet is too complicated, etc…”. You know why? the less people they have to compete with the better which in turn will make them more money.
The fact is, it’s never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping
online are increasing, their spending dollars are growing and the number of people going online is increasing also.
Myth #6: The BIG Money Talk is JUST HYPE
As I’ve told you before, “it takes money to make money?” Well it’s true, although you will be hard pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. It’s a fact that the people that makes alot of money online also spends alot of money on advertising, tools, resources and know how to get the job done.
If you are willing to take the necessary action to make ‘big money’ happen for you – it will. It takes time. You can criticize, be skeptical and sure that ‘big money’ can’t happen for you – and it won’t. Sit down and write a financial and a sound business plan. Local Chamber of Commerce can give all the info you need to get started.
If you believe that you will succeed you’re right, if you believe that it won’t work, you’re right also.
To summarize, you have heard people’s story how they’re making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn’t happen overnight. You just
have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focus and you my friend might find the right opportunity to make all your dreams come true.
Popularity: 3% [?]
Tags:Coaches, online marketing, Web Design, word of mouth.
Why you should focus on your word-of-mouth advertising.
One of the biggest reasons people don’t buy is lack of trust. Your product or service can be astounding, but if prospects don’t trust you, they won’t buy. A word-of-mouth referral comes with a high degree of trust compared to other advertising methods. The more trust your prospect has in you, the easier it is to sell.
So why not invest in your word of mouth advertising? Why not make it easier for people to refer you? Well this is where your web site comes in!
Here are 5 ways to use your web site to boost your word of mouth advertising:
1. Tell all your word-of-mouth advertisers about your web site.
Often, a business will either put up their web site for the first time or make significant updates and not tell anyone. People who can potentially refer you business ought to be aware of your web site. So when you put up a web site or make significant updates, let everyone know about it.
2. Get your web site on all your points of contact.
This will help spread the word about your web site. In addition to putting your web site name on brochures and business cards, put it on the not-so-obvious places like your emails, voice mail greeting, and customer receipts. The more times people hear about your web site, the more they will share it when telling people about you.
3. Put your referral program on your web site.
Having a page on your web site that explains your referral program will help others be more effective at sending leads your way. On this page, make it clear how to refer business to you and what kind of business you are looking for.
4. Put your special offers on your site.
Special offers are good for getting prospects to take action. They also can make referring people to you easier. For example, instead of saying, “My friend Joe is a plumber, he can help you,” a referrer can say, “My friend Joe is a plumber, go to his web site, and you can get 10% off!” After you put your offers on your web site, let the people who will refer you know about them.
5. Give free information on your web site.
Free information is a good way to make referring people to your web site easy to do. It can be as easy as saying, “Oh, go check out Jen’s web site. There’s a lot of good free advice there.” Everyone wants good free advice. Let everyone who may refer you business know about the free information on your web site.
Wouldn’t it be great if people who used to say, “Hey, my friend Ann is a graphic designer, umm, I have her card somewhere.” can now say, “Hey, my friend Ann is a graphic designer, visit her site at www.anndesign.com so you can get free design samples?”
In conclusion, use your web site to boost your word of mouth referrals. By doing so, you will attract prospects that have a higher degree of trust, and you will have an easier time closing sales.
Popularity: 3% [?]
Tags:joint venture tactics, joint ventures, jv, jv network, super affiliates, traffic building strategy.
Joint Ventures are one of the MOST powerful forms of leverage and are the quickest way to get your online business infront of your target audience and in profit by simply using others peoples web assets(ex. Opt-In Lists, High Traffic Website, etc.) for a cut of the $Profits$.
And the great thing about Joint Ventures is it doesn’t matter what niche your targeting because the web has an abundance of willing Joint Venture Partners waiting to be found and hit with a JV offer.
The only problem most people run into when it comes to putting a Joint Venture together is where to find these Joint Venture Partners.
The ‘Internet’ is a BIG place with millions of websites and more being added on a daily basis which makes finding Joint Venture Partners for some quite intimidating and time consuming.
Well, today your in luck because I’m going to share with you “5 TOP Places Your Guaranteed To Find Joint Venture Partners” no matter what niche your targeting.
So, with that said, lets go to first place your guaranteed to find thousands of Joint Venture Partners by simply using your “Targeted Keywords”.
Web Location #1. The all mighty and powerful Search Engines.
That’s right, the Search Engines are the first place you’ll want to search for Joint Venture Partners simply because there are literally thousands of them waiting to be contacted by you with your offer.
All you have to do is enter your “Targeted Keywords” into the search form your favorite search engine provides and start going through the results they list.
Obviously the first page of results will be a great start for you.
From there simply start clicking on the links within the results to see if that particular website would make a suitable JV partner.
If so, find their contact info and shoot them a email with your “What’s in it for them” offer.
Web Location #2. Forums are the next stop.
Forums are another great place to find and locate Joint Venture Partners simply because thousands of people go to these forums everyday posting questions, looking for answers, etc.
There are forums on any topic under the sun so you shouldn’t have a problem finding a few hundred of them related to your niche.
Here’s a quick way for you to use to find them through the search engines.
Go to your favorite search engine and type this into the search form provided:
example: forums + “your target keyword”
That’s it. This will save you tons of time, where as, if you were to type just “forums” you would literally get thousands of unrelated results leaving you frustrated.
Web Location #3. Lets stop by some Newsletter Directories.
Why “Newsletter Directories”?
The answers simple. This is where you will find all the newsletter owners with Opt-In lists with thousands of subscribers waiting to read your offer and buy your products and/or services.
You will find newsletter owners that target ANY niche you are looking to do a Joint Venture with and at the same time all their contact information.
To find these directories simply go to your favorite search engine and type “newsletter directories” in the search form.
Web Location #4. Joint Venture membership sites.
This location is pretty self explanatory but I’ll explain away.
Joint Venture membership sites are sites where people go and join, either for free or paid subscription, so they can find JV partners all from one location.
They are popping up all over the place now because of the popularity of Joint Venture Marketing and it just makes sense for someone seeking Joint Venture Partners to have to only go to one place to find them all, no matter what your selling, instead of searching the web for hours.
Web Location #5. Use ClickBank.com’s database.
This is the last place I have on my list and for good reason.
ClickBank.com has the largest directory on the Internet full of digital niche products that offer affiliate programs.
Why am I telling you this?
I’m telling you this because this is a great place to locate Joint Venture Partners through the TOP affiliate programs in the categories within their database.
(Quick TIP: Only focus on the first 20 results under each category or whatever category your product or service falls under.)
All you have to do is pick a product that relates to what you have to offer, get their main URL, then go to your favorite search engine once again and type this into the search form:
==> link:http:www.click-bank-affiliate-main-URL.com
By entering this into the search form it will give you all the links that point back to that ClickBank product revealing some great potential Joint Venture Partners for you to contact with your offer.
Well, I hope these 5 web locations opened up your eye’s on how to locate potential Joint Venture Partners via the Internet, no matter what your selling.
The only thing left for you now is to start your search because it only takes a few to get the ball roll’en.
Popularity: 3% [?]
Tags:Internet Marketing, online business, repeat customers.
Here is the basic rule of every business: you have to sell things to earn money. Salesmanship, or the art of closing a sales, therefore, is of ultimate importance for any business venture. After all, we can’t expect any earnings if we don’t make any sales.
Winning customers is essential for the success of your enterprise. And this is absolutely true for online businesses too. In fact, winning customers online has its pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web. The disadvantage? The Internet offers a more impersonal channel in our dealings with people, making it more difficult to gain their trust and favor.
So what can you to do then? Fear not, dear friend. As with everything else in life, you should try to accentuate the positives to compensate for the negatives. Here are 5 methods by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.
1. Always deliver quality goods or services.
There is no better vehicle for our business message than our products themselves. Consistently offering things that are more than worth our customers’ time and money will brand us as enterprises that are committed to quality products and services. This would only serve us well in future dealings with the same clients. Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.
2. Always try to over-deliver.
People love receiving more than what they paid for. If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions.
3. Provide bonuses.
In addition to the product you’re selling, add some more goods that would perk up the package. Do this in a manner that you will make your customers aware of the value of the bonuses if they were otherwise purchased. This would definitely increase the worth of your product, and such would make it more favorable for a successful sale. Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders.
4. Build relationships.
The importance of building good relationships with your customers cannot be undermined. As we’ve discussed earlier, the Internet is a rather informal venue for personal dealings. So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend.
5. Make use of a mailing list.
A mailing list is an Internet marketers number one weapon. By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales. And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that. So invest on an excellent autoresponder service and prepare those follow-up messages well. Take good care of your subscriber base, and they will take good care of your business in return.
Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers’ trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come.
Popularity: 3% [?]
Tags:article directory, content sites, Google AdSense, niche blogs, niche marketing.
“Content Is King”… and will remain ‘King’ for as long as the Internet exists and is for this very reason WHY you’d be smart to build a network of these sites for yourself to profit from for years to come.
Let me ask you this… “What do most people go online for?”
If you said “INFORMATION” – then you are absolutely right.
And besides, that IS and always will be the Internet’s primary purpose and will always be one of the main reasons why people come online to search for.
So, with that said, you should now have a good idea as to why Niche Content Sites are the way to go if you are looking to build a network of sites that will produce a nice residual income for years to come and will steadily grow over time on there own all by using other peoples content and products.
Now that you have the idea, for the rest of this article I’d like to share with you my 5 TOP reasons you should seriously think about building your own network of Niche Content Sites of your own, and then at the end will reveal to you a few examples of what kinds of Niche Content Sites you can build.
Reason #1. Search Engines absolutely love them.
If you don’t know by now Search Engines love content and what do Niche Content Sites contain? That’s right… Content.
The more content you have to offer, the more pages you’ll get listed within the search engines, which then gives you more exposure to your target audience from within the search engines and more chances for you to profit, which I’ll explain in more detail in a few minutes.
Point being, this is a great way to grow your business and give your audience what they’re looking for all at the same time, Plus… to get the Search Engine spiders to return for regular indexing.
Reason #2. Your Niche Content Sites will grow effortlessly.
Content is literally the FUEL that powers the net and even more so is one of the most effective ways to grow your own business online.
What I mean by that is there are literally thousands of content publishers out there on the web looking for places to submit their content for publication. So depending your niche, you will always have an abundance of content to continually grow your network of Niche Content Sites no matter who your target audience is.
I will also be giving you some examples of some Niche Content Sites towards the end of this article to give you some idea of what to expect.
Reason #3. The information is targeted towards your Niche.
Niche Content Sites are just as the name depicts and even more so the information inwhich they contain primarily target your target audience and feed their hunger for information.
Remember what I mentioned earlier about why people come online in the first place.
Your simply giving them what they ready want and making a profit from it at the same time which I’ll explain in more detail in the last two segments of this article.
Reason #4. Get paid for other peoples work.
With the rising popularity of Google’s Adsense program and the profits that can be made from other peoples content using Google Adsense, this gives people all the more reason to build a network of Niche Content Sites because of the residual income you can make through Google’s Adsense program.
The trick is this… the more pages you have listed, the more opportunity you have to generate BIG Google Adsense cheques, all from someone else’s work.
Pretty COOL!
Reason #5. Get paid through targeted affiliate programs.
Want to get paid between 30 – 70% again by offering targeted affiliate programs about the content within your Niche Content Sites?
That’s right, get paid for referring other peoples products that directly reflect the content inwhich your Niche Content site offers and what your target audience is looking for.
By having a Niche Content Site with targeted content, this gives you a great opportunity to help Pre-Sell your target audience to want to get more information, Information inwhich they have to ‘Pay For’ which is where the targeted affiliate program you choose comes into play.
Now… are those 5 reasons enough for you to get started with your own network of Niche Content Sites?
Only you can answer that question.
It’s reason enough for me, and the real cool thing is you don’t have to produce any of the content yourself and you can use other peoples products to make a profit, Plus… Google Adsense.
Just imagine what a network of 30 to 50 of these sites would bring in.
I could ramble on but I think you get the picture.
Before I go though I said I would give you a few examples of what a Niche Content Site might be so here are the two I would get started with – Article Directory or a Niche Blog.
Article Directories will target Multiple Niches where as Niche Blogs will only target One.
So, you have a choice. Now, all you have to do is make a decision.
Popularity: 3% [?]
Tags:internet marketing strategy, search engine marketing.
Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don’t need when you’re evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That’s exactly what following article is about. It’s a simple list of four things business owners can use in creating or evaluating their search engine marketing strategy.
1. Establish Your Internet Marketing Strategy Goal
Many consultants will tell you to set goals about what you want to achieve with your website. Forget it. Those are distractions from the real question you need to ask yourself, which is
“What is THE purpose of my website?”
Once you answer that question, all other aspects of search engine marketing strategy can be leveraged to help you achieve that purpose. Typically, people use their website for many different purposes. Regardless, you still need to answer this question. The focus you will get from it will help you create a more effective strategy.
Here are the top three most common answers to the question “What is THE purpose of my website?”
1. To sell things
2. To generate leads for my sales team
3. To educate my target audience
It can be this simple! Just decide which of the three answers above suits you best (or create your own) and then move on to step 2.
2. Establish a Search Engine Marketing Plan
There’s a reason why search engine marketing is so hot. It works. It consistent generates leads, sales, etc. at a lower cost-per-lead or cost-per-sale than traditional mediums like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, they go to Google, Yahoo!, MSN, etc. and search for it.
Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, it has become over analyzed and too complex. To further complicate things, some search engine marketing techniques are ethical and legitimate, while some are not. The best approach is to create a search engine marketing plan that focuses on two aspects:
1. Search engine optimization – showing up in the “free” area of the search engine’s results
2. Pay-per click advertising – showing up in the “paid” area of the search engine’s results
For search engine optimization, first realize there is no “silver bullet.” There just isn’t a way to easily get ranked consistently high in the search engines. It is a combination of factors that always come down to one underlying truth: build your website according to web standards, with a focus on accessibility for all.
Just like search engine optimization, there is no “silver bullet” for pay-per click advertising, either. Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).
3. Conduct Search Engine Optimization (SEO)
The goal of search engine optimization is to make changes to your website to get higher rankings in search engines. Yet, search engine optimization is a confusing sector. On one hand, there are “snake oil salesmen” ready to get you a #1 ranking with their latest trick. On the other hand, the things that actually do work are very simple, and frankly, just not very “sexy.”
The best strategy to take is a common-sense approach to SEO: develop standards for your website that ALL pages must adhere to. If you do this, and enforce it, you can then branch out to some of the other “niche” aspects of SEO.
Here’s a sample list of SEO standards to enforce on your website:
1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)
2. Write a summary sentence that really describes the page it is on (in 255 characters or less)
3. Write page content that is focused on
4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text
5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)
Only once your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.
4. Leverage Pay-Per Click Advertising
Pay-per click advertising helps you get more traffic from search engines through advertising in search engine results. You pick terms that people search on. You bid a price per click on your ad that you are willing to pay. You ad shows up when someone searches on that term, and, if you’re lucky, they click on your ad and come to your website.
So, pay-per click advertising really boils down to 3 components:
1. Picking keywords to advertise on (i.e. target keywords)
2. Determining what to bid for those target keywords
3. Writing copy for the ads that show up when people search
Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches-per-month your target keywords receive. You typically want to find keywords that generate a lot of searches every month, but are focused enough for your business. For example, a company that sells Keen high-performance outdoor sandals probably would be best served bidding on “keen sandals” versus “sandals” which could include searches for the all-inclusive resort, Sandals.
Determining what to bid for your keywords can be a highly-scientific process, sometimes managed by complex software and several key metrics. To keep it simple, let a tool like Google Adwords Traffic Estimator recommend to you what to bid at first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you are comfortable with the impressions your ads are getting, the flow of traffic from the ads to your website, and what those people do once they get to your website.
Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.
Headlines are best created by following what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best (i.e. “Best Tips for a Summer Barbeque”), ultimate (i.e. “Ultimate National Park Vacations”) and number-based lists (i.e. “Top 5 Hybrid Cars for 2006″) have all been proven to work.
Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.
By following the approach above, you can create or evaluate your search engine marketing strategy, focus on what matters most when executing your plans, and more effectively achieve your goals.
Popularity: 3% [?]